Case studies
Aurum Invest
Role
UX Designer Mobile & UX Researcher
Duration
6 weeks
Tools
Figma & Miro
Client
Capstone Binar Academy
01.-
Introduction
Research Overview
Title : Creating the Fintech app
Stakeholder : Facilitator Binar Academy
Date : 13 June 2022
Research Goal : Making the app for Investing in Gold.
Product Lifecycle : Design Thinking
02.-
Research
Background Research
This research was made because of a final submission from Binar Academy, the case study was given from binar academy for my team. The theme of application is Fintech Mobile Application and website platform for introduce the main product we build. The application brand name is fictitious and the result of my own making, with the specified deadline, this project has been completed using all stages of design thinking and has been approved and reviewed by Facilitator.
03.-
Empathise
User Persona
To better understand the user's situation, I conducted an interview in which the user described the cakevora application and generated a persona.
User Story
Fikry : as an experienced person, I want to find an investment application that is safe and comfortable
so that the assets I buy can be guaranteed security.
Rizki : as a student, I am interested in investing, but I feel that I am still new to investing, so I
need an investment application that can help me to learn how investing works
04.-
Define
Research Findings
In this stage, several research documents that have been carried out previously and collected in the define stage are described to be discussed in the next stage, the type of user studied based on the persona and stereotypes of the user.
Problem statement
1. Fikry is an entrepreneur who has a hobby of investing in gold and is starting to find it difficult to
find an investment application that offers a safe and comfortable investment system.
2. Rizki is a student who is still new to the investment world so he needs simple and easy media or
applications that can help him get information related to the investment.
Hypothesis statement
1. If Fikry needs an application that is safe and comfortable to invest in, then Fikry must download the
Aurum Invest application on his smartphone.
2. If Rizki needs an application that can help him provide information regarding how to invest in gold,
then he must download the Aurum Invest application on his smartphone.
04.1
DEFINE
Competitive Audit
To make a good product, the product must focus on its respective value proposition where each competitor
has its own value proposition, therefore for research purposes, Competitive Audit must exist as a
differentiator from products that are already on the market and as an attraction and product
references.
Here i add 4 competitors from the fintech bussiness that I previously researched.
1.Treasury
2.Pluang
3.E-Mas
4.Indogold
Competitive Audit Full Report
04.2
DEFINE
User Flow
At this stage describes the User Flow of the application, contains the general flow of the application.
Goal statement
The Aurum Invest application is a gold investment application where this application offers users to invest safely, easily, and informatively so that it can make users feel comfortable investing in the application. we will analyze effectiveness with customer satisfaction rate analysis.
04.2
DEFINE
User Journey Maps
At this stage, it explains about User Journey Maps, namely the things that are done to be able to
operate the application from start to finish.
I used 2 persona to research in User Journey Maps
User Journey Maps Report
04.3
DEFINE
Storyboards
At this stage, we explain the Storyboard, in order to better understand the condition of the application running and the atmosphere when the user orders food through the application. I use 2 types of storyboards namely Big Picture Storyboard & Close Up Storyboard.
04.4
DEFINE
Information Architecture
At this stage explain the Information Architecture, in order to better understand the existing and structured data.
05.-
Ideate
Wireframing
At this stage, explaining the digital type Wireframe, an overview of the concept of the application display design that will be made, the application is made to fulfill the main purpose of being able to order cake by delivery.
06.-
Design & Prototype
High Fidelity Prototype
At this stage, explaining the digital type Wireframe, an overview of the concept of the application display design that will be made, the application is made to fulfill the main purpose of being able to order cake by delivery.
Onboard Page
The page that appears after the splash screen contains brief information about the application
Home Page
The home page will be displayed after the user logs into the application and contains many shortcuts to many features
Chart Screen
on this page will display a graph of the price of buying and selling gold, with several filter functions from filters by day, month and year.
Buy Gold
On this page is the page to buy gold, it will show several options for buying gold.
Sell Gold
On this page is the page for selling gold, it will show several options for selling gold.
Gold Transfer
On this page is the page for gold transfer, it will show several options for sending gold to fellow aurum users.
Gold Print
On this page is the page for gold printing, it will show several options for gold printing.
07.-
TESTING
Usability Testing
Project : Aurum Invest
Test Type : Remote Moderated Usability Testing
KPI : System Usability Scale (SUS), Single Ease Question (SEQ), Completion Rate
Location : Indonesia, Remote (in home)
Date : 18 - 20 July 2022
Participants : 5 Participant
Session : Session in 1-1.5 hours, include presentation and introduction.
Target : according to persona characteristics) people who often to use digital invest app and
interested in gold invest
07.1
TESTING
Synthesize Data
At this stage, all data generated from Usability Testing is collected and used as a conclusion as a
revision of the design concept.
The data displayed in the form of Affinity Diagram above
The data below is synthesized data from various features that have been tested.
07.2
TESTING
Synthesize Data Conclusion
Affinity Diagram
The data below are Conclusion of Qualitative Data which are summarized from the entire data.
08.-
ITERATE
Revised Design
The data below is the result of a design revision based on the feedback data from usability testing.
The data is coming soon added (progress)
09.-
Design System
Brand Identity Design
At this stage displays the brand identity system that is used as a reference brand application.
09.1
Design System
Design System
At this stage displays the system design system that is used as a reference for component design in the application.
10.-
Copyright Information
Creative Common License
All data above is regulated by CC BY-NC-SA 4.0 provisions, This license lets others remix, tweak, and build upon my work non-commercially, as long as they credit me and license their new creations under the identical terms.
CC-BY-NC-SA 4.0